Introduction
As any Barbie fan knows, life in plastic is fantastic — and also very pink.
So much so, in fact, that the makers of the highly anticipated live-action movie say they wiped out a company's entire global supply of one shade of it.
Production designer Sarah Greenwood told Architectural Digest that "The world ran out of pink." She noted that construction of the expansive, rosy-hued Barbieland at Warner Bros. Studios in Leavesden, England had caused an international shortage of a fluorescent shade of Rosco paint.
Lauren Proud, Rosco's vice president of global marketing, provided clarification to the Los Angeles Times. She explained that "they used as much paint as we had" but acknowledged the paint was already in short supply during 2022 production due to pandemic-related supply chain disruptions.
The company was still recovering from the 2021 Texas freeze that damaged raw materials and equipment needed for replenishment. Millions of gallons of stockpile were affected by this natural disaster.
Despite the challenges, Proud stated that Rosco made efforts to deliver what it could, ultimately acknowledging "They did clean us out on paint."
The main movie trailer reveals Barbie's iconic three-story Dreamhouse, her Corvette convertible, and a utopian beach town—all rendered in bright pink.
Director Greta Gerwig aimed for "authentic artificiality" on set design. She emphasized that "maintaining the 'kid-ness' was paramount" and wanted "the pinks to be very bright, and everything to be almost too much."
The movie was scheduled to hit theaters on July 21.

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